Marketing Automation › Compare
Heap vs Hotjar
Side-by-side comparison of Heap and Hotjar to help you choose the right marketing automation tool.
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Our Recommendation
Heap wins for most teams
Based on more accessible pricing and a free tier. See the full breakdown below.
Choose Heap if…
- ✓ You need product managers capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — Free
Choose Hotjar if…
- ✓ You need ux-designers capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — Free
⚡ Quick Decision Guide
| Your Situation | Best Pick |
|---|---|
| Non-technical team getting started | Heap |
| Best free / open-source option | Heap |
| Teams needing more integrations | Heap |
| Advanced / power users | Heap |
Heap
Automated digital insights that show you every action every user takes on your site.
- Pricing
- freemium
- Starting price
- Free
Hotjar
User behavior analytics platform providing heatmaps and session recordings.
- Pricing
- freemium
- Starting price
- Free
Feature Comparison
| Feature | Heap | Hotjar |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Pricing model | freemium | freemium |
| Starting price | Free | Free |
| Best for | product managers, UX researchers | ux-designers, product-managers |
| Key features | product-analytics, auto-capture, ux-insights, behavioral-data | ux-design, analytics, heatmaps, conversion-rate-optimization |
| Complexity | intermediate | intermediate |