Automation Hub

Developer Tools › Compare

FullStory vs Heap

Side-by-side comparison of FullStory and Heap to help you choose the right developer tools tool.

🏆

Our Recommendation

FullStory wins for most teams

Based on more accessible pricing and a free tier. See the full breakdown below.

Choose FullStory if…

  • ✓ You need product managers capabilities
  • ✓ Your team prefers intermediate complexity tools
  • ✓ Pricing model: freemium — Free

Choose Heap if…

  • ✓ You need product managers capabilities
  • ✓ Your team prefers intermediate complexity tools
  • ✓ Pricing model: freemium — Free

⚡ Quick Decision Guide

Your Situation Best Pick
Non-technical team getting started FullStory
Best free / open-source option FullStory
Teams needing more integrations FullStory
Advanced / power users FullStory
FullStory logo

FullStory

The digital experience intelligence platform for building perfect products.

Pricing
freemium
Starting price
Free
Heap logo

Heap

Automated digital insights that show you every action every user takes on your site.

Pricing
freemium
Starting price
Free

Feature Comparison

Feature FullStory Heap
Category Developer Tools Developer Tools
Pricing model freemium freemium
Starting price Free Free
Best for product managers, UX researchers product managers, UX researchers
Key features dxp, session-recording, ux-analytics, behavioral-data product-analytics, auto-capture, ux-insights, behavioral-data
Complexity intermediate intermediate

FullStory — Key Features

Best for

product managers, UX researchers, frontend engineers, growth marketers

Heap — Key Features

Best for

product managers, UX researchers, growth marketers, e-commerce teams

Decision Guide

Both tools fit developer tools workflows, but the best choice depends on team size, budget, and feature depth.

Pricing + Fit Summary

FullStory uses a freemium pricing model and starts at Free. Heap uses a freemium pricing model and starts at Free. Choose FullStory for product managers and Heap for product managers.

FAQ

Is FullStory better than Heap?

It depends on your developer tools needs. FullStory is strong for product managers, while Heap fits teams looking for product managers.

Which is more affordable?

Compare pricing models and starting prices: FullStory is freemium and Heap is freemium. The best value depends on features you actually use.

Can I use both?

Some teams combine tools when integrations allow it, but most pick one primary platform for simplicity and cost control.

About FullStory

FullStory is a leading digital experience intelligence platform that enables product and engineering teams to understand and optimize the entire user journey. it provides robust tools for session recording, behavioral analytics, and automated friction detection. FullStory's focus on providing a developer-friendly and actionable monitoring experience has made it a market leader for enterprise teams and high-growth organizations looking to build high-quality software and improve their overall user experience through a comprehensive and integrated digital experience intelligence platform.

About Heap

Heap is a digital insights platform that automatically captures every user interaction on your website or mobile app — every click, swipe, and page view — without requiring manual tracking code for each event. This 'auto-capture' approach means you can analyze historical data retroactively as soon as you define a new event. Heap's 'Illuminate' AI automatically surfaces the most significant points of friction in your user journey, highlighting where you are losing customers. It is designed to give product and marketing teams the agility to answer questions instantly and optimize the digital experience faster.

More FullStory Comparisons

Full FullStory Review Full Heap Review Visit FullStory Visit Heap Browse all Developer Tools tools Best Developer Tools tools