Workflow Automation › Compare

Zapier vs Make

Side-by-side comparison of Zapier and Make to help you choose the right workflow automation tool.

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Our Recommendation

Zapier wins for most teams

Based on more accessible pricing and a free tier. See the full breakdown below.

Choose Zapier if…

  • You need non-technical users capabilities
  • Your team prefers intermediate complexity tools
  • Pricing model: freemium — Free

Choose Make if…

  • You need power users capabilities
  • Your team prefers intermediate complexity tools
  • Pricing model: freemium — Free

⚡ Quick Decision Guide

Your Situation Best Pick
Non-technical team getting started Zapier
Best free / open-source option Zapier
Teams needing more integrations Zapier
Advanced / power users Zapier
Zapier logo

Zapier

Connect your apps and automate workflows with no code.

Pricing
freemium
Starting price
Free
Make logo

Make

A visual automation platform for building complex, multi-step workflows.

Pricing
freemium
Starting price
Free

Feature Comparison

Feature Zapier Make
Category Workflow Automation Workflow Automation
Pricing model freemium freemium
Starting price Free Free
Best for non-technical users, marketing teams power users, developers
Key features no-code, app-integration, workflow, triggers visual-builder, no-code, data-transformation, branching-logic
Complexity intermediate intermediate

Zapier — Key Features

Best for

non-technical users, marketing teams, sales operations, small businesses

Make — Key Features

Best for

power users, developers, agencies, complex data workflows

Decision Guide

Both tools fit workflow automation workflows, but the best choice depends on team size, budget, and feature depth.

Pricing + Fit Summary

Zapier uses a freemium pricing model and starts at Free. Make uses a freemium pricing model and starts at Free. Choose Zapier for non-technical users and Make for power users.

FAQ

Is Zapier better than Make?

It depends on your workflow automation needs. Zapier is strong for non-technical users, while Make fits teams looking for power users.

Which is more affordable?

Compare pricing models and starting prices: Zapier is freemium and Make is freemium. The best value depends on features you actually use.

Can I use both?

Some teams combine tools when integrations allow it, but most pick one primary platform for simplicity and cost control.

About Zapier

Zapier is the leading no-code automation platform that connects over 7,000 apps. It lets non-technical users build automated workflows called Zaps, each consisting of a trigger and one or more actions. Zapier handles everything from simple two-step automations to complex multi-step workflows with filters, conditional paths, and data formatters. It is widely used by marketing, sales, and operations teams to eliminate repetitive manual tasks across tools like Gmail, Slack, HubSpot, Salesforce, and Shopify.

About Make

Make (formerly Integromat) is a powerful visual automation platform that allows users to design, build, and automate workflows using a drag-and-drop canvas. Unlike linear workflow builders, Make uses a scenario-based approach with modules connected by routes, making it ideal for complex data transformations, branching logic, and iterative operations. It supports over 1,500 app integrations and offers advanced features like error handling, data stores, and custom HTTP requests. Make is a cost-effective alternative to Zapier for users who need more control over their automations.

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